Creative Direction is where design meets strategy.
Marketing a brand or product/service means having a lot of moving parts: strategy, story, videos, photos, advertisements and more. Creative direction is the process of overseeing it all, guiding all the pieces so they create a beautiful picture while still maintaining the company goals.
When was the last time your company stepped back and looked at the entire marketing picture as well as each piece of it, and how those pieces work together and affect each other?
Creative directors run the risk of becoming creative dictators, offering the final say on what ideas move forward and which are discarded.
We know it’s important to have someone looking at the picture-in-picture of your marketing, but two minds are better than one. Our creative direction is about igniting a force, inspiring our team and yours to create something truly magnificent for your company.
Establishing and maintaining brand standards.
Matching graphic elements and language so they work in concert.
Keeping core messaging (words and images) consistent with the target market and stage of the buying cycle.
Considering how design will affect your business.
Developing concepts for the team of designers and writers to work with.
Thinking ahead about changes in the industry and marketing methodologies that may impact your company’s overall strategy.